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PROFILE

As an Information Architect and User Experience Designer, have provided Web site organization and interface designs resulting in quicker information access, fewer navigational errors and increased productivity

Have applied the principles of User Centered Design to Web-based projects for the past eleven years, improving ease-of-use and maintenance while satisfying budget, deadline and business requirements.

As Project Manager and Production Department Manager, have managed multiple projects simultaneously, led on-site and off-shore development teams, and built consensus between stakeholders, technicians and designers based on knowledge of technical capabilities, business requirements and marketing strategies.

AREAS OF EXPERTISE

Process Improvement, Web Site Usability and Development, Business Analysis, Project Management, Usability Testing, Budget Control, Proposal Preparation, Client Interaction, Strategic Communication.

STRENGTHS

Requirements gathering and needs assessment, inter-departmental collaboration, strategic planning, usability evaluation, business use cases, formatted layout concepts (goal maps) and designs (wireframes), interface navigation design, workflow analysis and diagrams (use flows), site architecture (site maps), graphic and technical recommendations, clickable prototypes (HTML), written and oral presentations, end-user validation testing.

COMPUTER SKILLS

Microsoft Word, Excel, Visio, PowerPoint and Project, Macromedia Dreamweaver
Adobe Photoshop, Illustrator, and Acrobat on Windows and Macintosh platforms

Web-specific skills include hands-on experience with HTML, SSI, CSS and FTP
Understanding of capabilities of many technologies including ASP, JSP, SQL and n-tier application architecture

EXPERIENCE

User Interface Designer

October 2003 - present

Marsh, Inc. - New York and Hoboken

Work with a team of Stakeholders, Business Analysts, Technical Designers and Developers to create usable and efficient web-based Insurance Brokerage productivity tools

Provide user flow, interface design and HTML prototypes for online applications developed to facilitate structured document creation, task management and team provisioning

Identify enhancements for performance and functionality of a client data management application

Produced a set of documentation templates for use by the User Experience Group

Provided solution for integration of User Experience techniques and deliverables into customized RUP process

Information Architect/
Human Factors Engineer

September 2001 - present

Contract

Consulted on the User Interface development of web-based solutions for financial services and other corporate clients.

Provide requirements analysis and interface design recommendations for various consumer sites & tools

Conduct one-on-one usability testing and user experience evaluation for variety of web-based products

Designed an integrated interface for the consolidation of one company's 125 employee-facing web sites

Defined the process flow and user-centered architecture for a client-facing web-based charitable services product

Consultant for the restructuring of an intranet, accessed by over 30,000 employee users of a $84 billion financial company

Information Architect

April 2000 -
June 2001

Rare Medium - New York and Los Angeles

Defined the user experience for ecommerce, extranet, and business-to-business Web sites through analyses of business and user needs. Supervised and mentored four Information Architects as direct reports

Chaired a procedures and methodology task force, implementing a set of standardized procedures and templates, contributing to a increase in annual revenue from $37 million to $121 million in the year 2000

Developed the site organization and functional specifications for a consumer Web site in support of a company's $3.7 billion pet-care business.

Devised an efficient workflow process and page layouts conforming to usability test findings for a suite of online tools used for planning and booking conferences.

Supervised development of the information architecture for an international furniture manufacturer's dealer-extranet, generating $2.1 billion in annual revenues.

Senior Project Manager

January 1999 - April 2000

Evit Caretni - Santa Monica, CA

As a senior member of this small Web development company, managed projects with a staff that grew from seven to 40 employees, with revenues increasing ten-fold in less than a year.

Performed business analysis and maintained client relationships, from initial written proposal through development and system maintenance.

Managed teams in delivery of dynamically-generated ASP and Java-based Web sites, using a proprietary content management system technology.

Developed and managed the execution of an Internet strategy for the nation's largest publisher of health, fitness and active lifestyle magazines. The resulting Fitness Online Network was described as the definitive source for health and fitness on the Web, with more than 7,000,000 page views monthly.

Managed client relationship and team production of a multi-lingual (English and Chinese) database-driven consumer web site for telecommunications supplier Ortel, subsequently acquired by Lucent Technologies.

Project Manager, Information Architect and Account Manager for the development of a database-driven web site for Miro Displays, distributor of Radius computer monitors.

Interactive Production Manager

August 1995 - November 1998

BBDO - Los Angeles

Established and maintained a department that provided interactive advertising consultation and production services for BBDO advertising clients.

As Producer, Art Director and Technical Director, developed an early (1996) template-driven consumer web site for Sheba cat food, including a monthly poll, Shockwave games and threaded discussion.

Spearheaded the content definition and technical development of the BBDO Worldwide web site.

Produced Web banners, promotional mini-sites, and CD-ROM magazine ads in conjunction with broadcast and print advertising campaigns for Apple Computer, USWeb, MegaHertz and Best Western Hotels.

Managed the design and implementation of a consumer Web site for the LA Cellular network.

EDUCATION

University of Iowa

Bachelor of Science
Biology

Rational University

Requirements Management

Noble Desktop

Advanced Dreamweaver

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