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Leave Your Mark |
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Contribution: |
Production Team Management |
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Client: Apple Production Company: |
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BBDO produced a first-of-its-kind ad for Apple Computer which appeared on Launch, a CD-ROM magazine featuring current music and pop culture multimedia articles. It was part of a campaign to encourage young people to "Leave Their Mark" using the creative tools that Apple provides. The resulting ad was a highly interactive experience that included biographical profiles, inspirational self-exploration exercises, and do-it-yourself creative tools. Macromedia Director was used for authoring, and the ad ran equally well on Mac and PC platforms. |
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