LA Cellular.com

Contribution:

Production team management
Client and vendor relationships
Art direction
Site architecture
Content definition

Client:
LA Cellular
(now part of AT&T Wireless)

Production Company:
BBDO, Los Angeles

LA Cellular asked BBDO to update their existing Web site to reflect their revised brand image. It got more than just a facelift. The site was totally recreated with a new architecture, functionality and content.

The site was not only more successful than the previous version, it was also honored with a bronze AdTech award.